The conference and event industry is moving at a fast pace and the only way to keep ahead is making sure we are up with the rest of the movers and shakers.
I spent a very informative two days at the ABPCO 25th Anniversary Conference held at the Barbican last month, addressing all sorts of topics and challenges our industry id facing. Despite the financial downturn, the conference business is alive and bouncing with ideas. The conference attracted leading Professional Conference Organisers, both from companies like us and in-house PCOs and key venues that we all work with throughout the UK. By pooling our ideas we find we can offer a better service to all our clients.
Benchmark strongly support the Conference Cloud campaign on behalf of all our clients. This ABPCO-initiated campaign is to get conference venues to sign up for free WiFi to conference delegates. This is something that, as conference organisers, we consider an essential added value item for all our clients to enable them to keep in communication with their office whilst attending a conference.
Technology is one of the major drivers in how we produce conferences, and whilst face-to-face networking is by far the best, it is not always possible. New technology allows us to introduce Hybrid Conferences, where delegates can register to attend digitally if they are not able to attend in person. I assure you it is not the old style video conferencing, but a far more interactive technology. If you think this may be an option for your next conference, contact us to discuss what is involved.
Sue Reay, Director, ABPCO full member
10 February 2012
by Sue Reay
Technology in Events